A Global Brand… A Timeless Destination
Greece is one of the top tourism destinations in the world. In fact Lonely Planet placed Greece among its top 10 destinations for 2010 and Greece ranks second in England’s 2008 Telegraph Travel Awards in their Best European Country ranking.
The number of tourism visits over the last decade has shown a steady increase.
From 14.2 million international visitors in 2004, more than 17 million people visited Greece in 2008, and it is expected that in a few years this number will reach 20 million, almost twice the country’s population.
A New Tourism Investment Era
The increasing number of tourists and the evolving profile of today’s traveler demand a host of new tourism offerings and infrastructure projects. In Greece, investors will find a wide spectrum of opportunities, a welcome environment for new investment, and some of the most beautiful locations in the world.
A Core Economic Sector
Tourism accounts for 18% of Greece’s GDP, directly or indirectly employs more than 900.000 people, and is the leading source of the country’s invisible receipts (36% in 2007).
Approximately 85% of arrivals originate in Western Europe: 21.2% from the United Kingdom, 17.5% from Germany, 8.8% from Italy, 5.3% from France, 5.2% from Holland, and 7.5% from the Scandinavian countries.
At present, 70% of arrivals are in the May-October period and visits are disproportionately concentrated in Crete (21% of total bed capacity) the Dodecanese islands, which includes Rhodes (17%), the Ionian Islands, which includes Corfu (12%), Attica, which includes Athens (9%), the peninsula of Halkidiki (6.5%), and the Cyclades islands, which includes Santorini and Mykonos (6%).