The recession in Greece has led to a major decrease in the consumption of alcoholic beverages. Market estimates put the decline at up to 45 percent since the start of the recession in 2008.
Total consumption of alcoholic drinks in 2013 dropped below 1.2 million liters, from 2.26 million in 2008. Whiskey is reported to have suffered the greatest decline, followed by ouzo, particularly in bars, clubs and restaurants.
A recent study on the sector by Infobank Hellastat showed that the decline in alcohol consumption is also a result of repeated hikes in taxation, as the special consumption tax on alcohol has grown by 125 percent since early 2009.