German tourism: Strong growth in Crete and Rhodes bookings in January

Bookings for holidays on Crete, the Canary Islands and in Bulgaria rose strongly on the German market last month but demand for Turkey and Egypt is collapsing, according to new figures.

Bookings to the Greek island’s main airport at Heraklion rose by 25% in January compared to the first month of 2015, according to monthly figures from leading German holiday reservations provider Traveltainment. This was a solid recovery after two months of declines, with a 23% drop in November and 5% fall in December.

Rhodes shows a solid rise of 12%

In a further sign of improving demand for Greece, Rhodes also showed a solid rise of 12% last month, which followed a 16% rise in December. Heraklion and Rhodes were sixth and ninth respectively last month in the ranking of the ten largest destination airports, measured by German package holiday bookings.

Meanwhile, the current strong demand for Spain was reflected by high growth figures for the main airports in the Canary Islands. Fuerteventura (+27%), Las Palmas (+28%), Tenerife South (+18%) and Arrecife (+10%) all generated double-digit growth compared to January 2015.

In addition, Palma comfortably defended its position as the top destination airport with an 8% rise in bookings last month, giving it a 29% share of all bookings for the ten largest destination airports.

 Alternative destinations

But bookings to Antalya slumped by 40% in January as holidaymakers held back with booking holidays in Turkey or switched to alternative destinations in the aftermath of the terror attack in Istanbul. The Turkish Riviera gateway, which already suffered heavy falls in December (-26%) and November (-24%), saw its top ten market share decline to 19%, although it remained the second-largest destination airport.

Hurghada, the largest holiday airport in Egypt, suffered an even worse decline of 57% last month which came after heavy declines in December (-29%) and November (-42%) as demand for Red Sea holidays continued to plummet. The airport dropped to seventh in the top ten ranking as a result.

Traveltainment’s Bistro system is used by some 11,000 travel agencies in Germany to make package holiday bookings from 130 tour operators, while its Internet Booking Engine is used by more than 350 online travel agents and portals.

Read more here.

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