Int’l luxury chain hotels increase presence in Greece by 15 pct in 2018, Horwath HTL report

International luxury chain or brand hotels expanded in Greece by 15 percent in 2018 in terms of rooms and 12.1 percent in terms of beds, according to an annual study by Horwath HTL titled “European Chains & Hotels Report 2019” released on March 4.

The report was presented in Berlin at the International Hotel Investment Forum 2019 that took place in the German capital from March 4 to 6.

A total of 150 new luxury hotels opened in Greece in 2018, bringing the total of five-star hotels to 550 and of four-star hotels to 1,581. Both categories hold a 21.6 pct share in the hotel market of Greece, which was included in the report for the first time.

In addition, the report noted that Hotel Groups, Family Groups and Brands held an 8-pct share in the total Greek market and a 12-pct share in beds.

Xenophon Petropoulos, country director for Horwath HTL, said that the review served as “a valuable tool for both hotel owners and investors.” He added, “It pleases us especially that Greece is included for the first time in the report, due to the collaboration with the Hellenic Chamber of Hotels and the data it provided us.”


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