The government will next month launch a public information campaign via television ads on all Greek channels broadcasting nationwide, in order to sensitise and activate the public regarding the need for protection measures against Covid-19, government spokesperson Stelios Petsas said on Friday.
Petsas made the announcement while briefing Parliament’s Economic Affairs Committee on a bill for measures to support Ianos Medicane flood victims and for handling the pandemic.
He explained that a second campaign will begin in preparation for the second wave of the pandemic, along the same lines as the “Stay Home” campaign, at a cost of 2.0 million euros plus VAT.
The minister said that there will be a contractor dealing with how the campaign budget is distributed, while there were also guidelines given by the European Commission for such campaigns, submitting the relevant documents.
On a discount given for advertising, Petsas noted that this would help boost consumer spending and this would offset the cost, so that “this will finally not cost a single euro”.